Online Shopping vs In Store Shopping
Whether your customers are shopping in-store or online, each type offers its own benefits. Though there has been an increase in online shopping, the majority of customers still prefer brick and mortar vs online shopping to make their final purchases. It’s important to make sure your business can handle both operations through an omnichannel retail strategy.There is a way to harness the benefits of both revenue streams while staying true to your brand. For example, conducting market research on how your direct customers shop is an excellent way to gain insight. Utilizing this target demographic will help your business save time and money discovering if they prefer online shopping vs in store shopping.
When it comes to shopping at brick-and-mortar locations, consumers have a plethora of benefits that they cannot find while online shopping. Whether it’s trying on clothes from their favorite retailer or avoiding shipping costs, online vs brick and mortar shoppers experience different benefits, including:
- Better Customer Service: When a consumer interacts with an employee in person, they can receive better advice and input on the specific product in which they are searching for.
- Returning Items: Removing items from your shopping cart can be a hassle on a poorly designed website. In some cases, online shoppers have to leave their page to remove an item from their cart. In-store shopping alleviates this hassle by allowing the shopper to physically remove the item. It’s also easier for customers to interact with your return policy when they make returns in store.
